Jan Henric Buettner is a German entrepreneur, co-founder of Freestyle Chess alongside Magnus Carlsen, and a candidate for FIDE President. In his business career he has worked in technology, venture capital and hospitality.
In our interview, we discuss:
The logistical problems some participants encountered at the Olympiad and Jan’s own experience in Samarkand
Why Jan believes chess still has vast untapped potential
Whether Freestyle Chess can appeal to a wide audience
Whether an outsider can defeat FIDE’s establishment candidate
What Jan considers chess’s most undervalued commercial asset
We also touch on lessons Jan has learned from his varied business career, the potential threats posed by AI, and why he believes chess is a great game to introduce to the next generation.
🕒 Timestamps
0:00 Intro and Episode 500 housekeeping
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3:53 Jan Henric Buettner joins the show
4:40 Early logistical problems at the Chess Olympiad
9:00 Jan’s business background and what drew him to chess
13:40 Building Freestyle Chess and attracting sponsors
16:34 Is Freestyle Chess accessible to traditional chess fans?
20:25 Jan’s own chess experience
22:01 FIDE elections, corruption allegations, and Jan’s chances
24:06 Jan’s platform and plans for making FIDE financially independent
28:55 Women in chess, cheating, and rating reform
34:00 Chess.com’s dominance and the possibility of new competitors
35:30 Turning chess players into chess spectators
38:00 Why Jan believes the FIDE brand is undervalued
39:47 Wadim Rosenstein, Timur Turlov, and the possibility of a split vote
40:41 What Jan would do if he loses the election
42:09 Could FIDE postpone the election?
43:53 Jan’s concerns about AI, venture capital, and the future
49:42 Why chess offers an antidote to technology overload
Thanks to Jan for joining me! You can learn more about his campaign here:
https://janhenricbuettner.com/